February 16, 2016 at StartupHouse in San Francisco.
“Almost every failed startup has a product. What failed startups don’t have are enough customers.”
Products are great, that’s what we’re passionate about. Sometimes though designing a great product is not enough. You have to think how to reach your customers and get them to find your app, site or physical product. It’s a daunting, neverending challenge to build customer relationships, quite literally, one customer at a time. This is where Customer validation goes to the next step and determines whether a product / market fit can be validated by orders or usage. In this workshop Drew Spitzer will talk about where to find beta customers, how to validate that they have a big need that your product fills, and how to scale that engagement.
In this workshop you’ll learn:
Determine how to deliver the product to your first customers
Determine what distribution channel works best for you
Determine wheteher a product / market fit can be validated by orders or usage
Create a customer acquisition strategy and a sales roadmap